Head of online

Tilburg, Netherlands (hybrid, 2–3 days per week onsite) 

What will be your mission? 

As Head of Online, you’ll take the lead in elevating our digital performance across platforms and regions. You will be responsible for accelerating sales with major online players such as Amazon and Bol, while transforming our webshops into a high-performing, user-friendly D2C channel. At the same time, you’ll build the internal infrastructure and cross-departmental alignment needed to support scalable, sustainable growth. 

Your role will be central in embedding online thinking across the organization from Category Management to Logistics, and you’ll act as a connector who simplifies complexity, brings clarity, and removes roadblocks through smart, structured solutions. This is a role where marketing and sales come together. You can truly make a difference, take elho’s online performance to new heights, and leave a lasting footprint. 

This is a hybrid role, based in Tilburg, with an average of 2–3 days per week on site. 

You also have experience leading and inspiring a team and know how to create a high-performance culture through coaching and development. 

About elho 

elho inspires as many people as possible to surround themselves with nature. We do so with beautiful, sustainable design flowerpots and smart plant care solutions that make both people and nature happy. As a certified B Corp, our mission is rooted in sustainability. All our products are made from 100% recycled plastic, and our production is powered by wind energy from our own turbine. 

As a family business and a leader in the flowerpot category since 1964, we’re proud of our legacy in sustainable innovation. Our products are designed in-house and sold in more than 75 countries. We are driven by the belief that surrounding yourself with green makes you happier and healthier. 

What do we offer? 

• A dynamic organisation with a people-first culture 

• Certified Great Place to Work with a focus on personal growth 

• The freedom to shape the future of digital commerce with a design-led, sustainable brand 

• Generous staff discount on elho’s beautiful products 

• Minimum 26 vacation days, with the option to volunteer one day per year 

• A production site powered by 100% wind energy from our own turbine 

What can you expect? 

• You’ll work at the heart of elho’s commercial and digital strategy, where innovation, creativity, and cross-functional collaboration come together. 

•  You’ll lead the full online spectrum: webshop growth, key online accounts (marketplaces, pure players), infrastructure, and stakeholder management — with full ownership and room to shape your role. 

What do you bring? 

You are a strategic builder who combines commercial sharpness with digital know-how, team leadership, and excellent people skills. 

You have: 

• 10+ years of experience in e-commerce is a plus

• Senior management profile

• Proven success with marketplaces (Amazon, Bol) and/or D2C platforms 

• A track record in leading a team and building team capabilities 

• Strong analytical and commercial insight — you understand what drives online growth 

• Excellent stakeholder management skills across teams like Finance, Logistics, IT, and Sales 

• A structured, hands-on mindset — you turn plans into results 

• Dutch speaker and fluency in English 

• You are smart, driven, collaborative, and you get things done 

Who are we? 

At elho, we design and produce beautiful, sustainable flowerpots from recycled plastic. Each year, we transform around 15 million kilos of plastic waste into green, meaningful products. 

 Sustainability is embedded in everything we do, from design to production to distribution. 

 With over 55 years of experience and a strong international presence, elho is a proud market leader with a clear purpose. 

Ready to grow? 

Are you ready to build and lead the next chapter of elho’s digital growth? 

We’d love to hear from you! Send your CV and motivation to clarissa.bakker@elho.nl, attn. Clarissa Bakker, Recruiter. Follow us on LinkedIn to stay updated. 

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